Sports
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UK cycling boom supported by Loft technology
While COVID-19 delivered a hard hit to the UK economy, the cycling industry has been booming – with a little…
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Cyclescheme: 500,000 new bikes on the road
We create the technology that has helped Cyclescheme become a FastTrack 100 winner, a Smarta 100 winner, and cycling industry…
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News,Loft wins Women in Sport pitch
Team Loft have won a pitch to work with Women in Sport to develop their digital capabilities. The charity works…
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Homeless World Cup: 22 million content impressions
Combining sport and technology to engage 250,000 for social good. The challenge The annual Homeless World Cup tournament brings together…
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Cycle to Work day 2014
September 4th 2014 is the big day, and following the event’s success in 2013 Loft is on board once again…
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250,000 miles pledged for Cycle to Work Day
Tens of thousands joined, including a few famous names. Trending on Twitter. Yesterday was Cycle to Work Day, organised by…
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On the map: 2000 UK bike shops
Making it easier to find the right bike shop with interactive, searchable, clustered maps. We have just release a major…
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#ChallengeYourself with paralympian Dame Sarah Storey
“Ditch the car, tear up the bus pass and join the cycling revolution” our new campaign says. We’ve just launched…
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Case study: Homeless World Cup
Global strategy, design, technology, digital operations: over the last six years, Loft has worked with the Homeless World Cup to…